To build Europe’s largest Customer Engagement Platform and drive mid-market ecommerce growth
- SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one Customer Engagement Platform (CEP)
- Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering ecommerce customer growth with deep insights and personalisation
We are delighted to announce that its portfolio company SALESmanago has acquired the leading web conversion platform Leadoo, which enables businesses to identify, engage and convert online visitors. SALESmanago is a European SaaS powerhouse with over 3,000 customers across Europe.
The Leadoo SaaS platform specialises in identifying, activating and converting website visitors to become buyers, enhancing SALESmanago’s tailored and highly personalised CEP solution, which provides an average of 20x ROI and 30-day Time To Value.
By integrating Leadoo’s innovative conversion capabilities, SALESmanago – which powers 158+ billion customer transactions per month – offers an even more robust CEP starter kit and growth framework. The acquisition will bring together best-in-class engagement and retention tools, helping customer acquisition for thousands of ecommerce clients across Europe.
With a strong presence in Northern Europe and the UK for Leadoo, and Central, Eastern and Southern Europe for SALESmanago, the new partnership cements SALESmanago’s vision to become a leader in Europe’s marketing technology landscape.
Brian Plackis-Cheng, CEO at SALESmanago, commented, said: “This strategic move consolidates Europe’s marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago’s Customer Engagement Platform. It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one.”
Fredrik Rönnlund, CEO of Leadoo, added: “Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this partnership will help both companies’ current and future customers drive more results from their marketing.”
Mark Deed, Investment Director at Perwyn added: “This investment underscores our confidence in the SALESmanago ambition to become Europe’s leading CEP and represents the first of other strategic alliances planned over the coming months. With our strong software and international growth expertise, we are delighted to also have enabled the acquisition of Leadoo, and look forward to SALESmanago investing even more to deliver further value for its clients.”
Leading ecommerce brands including Victoria’s Secret, iSpot, and 4F already benefit from SALESmanago’s ROI and Time to Value capabilities.